London is the capital and most populous city of England and the United Kingdom standing on the River Thames in the south east of Great Britain. London is the political, economic and cultural capital of Britain, and its world class tourist attractions are renowned across the globe. It is the world's most-visited city as measured by international arrivals and has the world's largest city airport system measured by passenger traffic. It is the world’s leading investment destination hosting more international retailers than any other city. A multicultural city, London has a diverse range of peoples and cultures, and more than 300 languages are spoken within its boundaries.

It is a leading global city, with strengths in the arts, commerce, education, entertainment, fashion, finance, healthcare, media, professional services, research and development, tourism, and transport all contributing to its prominence.

London’s main tourist attractions include the tower of London, Kew Botanic Garden, the palace of Westminster, St. Margaret’s church, National Maritime museum. Other famous landmarks include Buckingham Palace, the London Eye, Piccadilly Circus, St Paul's Cathedral, Tower Bridge, Trafalgar Square, and The Shard. London is home to numerous museums, galleries, libraries, sporting events and other cultural institutions, they are the British Museum, National Gallery, British Library and 40 West End theatres.